Our Approach
How we do It
MTC offers consultancy services for every type of business issue that is influenced by human Behavior. We first identify the related category of the problem. Next, we use our unique methodology to design professional and customized services. Our clients challenges always fit into one of The Three Pilars.
A special type of Interventions
Nudging
On top of our consulting services, we help our clients to build Nudge Teams within their organization. We believe that Nudging is key in creating a behavioral change.
Nudges are gentle pushes which are designed to influence people’s judgements, decisions and behavior into a specific direction and predictable way. However, this intervention must be easy, cheap to avoid and without forbidding options.
Richard H. Thaler & Cass R. Sunstein
Discovery
Proin eget tortor risus. Nulla porttitor accums
Proin eget tortor risus. Nulla porttitor accumsan tincidunt. Donec rutrum congue leo eget Proin eget tortor risus.
Proin eget tortor risus. Nulla porttitor accumsan tincidunt. Donec rutrum congue leo eget Proin eget tortor risus. Nulla porttitor accumsan tincidunt. Donec rutrum congue leo eget
Implementation
Proin eget tortor risus. Nulla porttitor accumsan tincidunt. Donec rutrum congue leo eget Proin eget tortor risus.
Lorem ipsum dolor
Proin eget tortor risus. Nulla porttitor accumsan
The 3 Pilars
Our work always fits into one of these categories
INTERNAL HUMAN BEHAVIOR
This category represents all behavioral challenges within the organization itself. We limit the organizational impact of biases and heuristics.
For Example
Management Decision-Making
Redesign of Internal Processes
Changing Social Norms & Habits
Business Communication
Business Ethics & Compliance
Internal Corona Policy
Creating Sustainable Behavior
A Better Workplace
Financial Behavior
This category represents all behavioral challenges related Finance & Cash Flows and Product Prices.
For Example
Revenue optimalization
Financial incentives
Savings Behavior
Investments
Risk Management
External Human Behavior
This category represents all external behavioral influences outside the organization. We limit the impact of biases and heuristics in the environment.
For Example
Consumer Behavior
Improving Customer Relationships
Ethical Shopping
NEuroscience – Information Processing
Dual-System Theory
Still, it should be noticed that a common scientific framework of reference unites these efforts. In particular, nudging relies heavily on theories and methodology from behavioral economics as well as from cognitive and social psychology, using microeconomic decision theory as a baseline. In particular, a central focus within the field is the biases and heuristics program of Nobel prize winner Daniel Kahneman and Amos Tversky, which is rooted in dual-process theories of cognition and information processing (Kahneman & Tversky 1979) and made accessible to the wider public by Kahneman’s dual-system theory presented in his famous book
Thinking, Fast and Slow – Nobel prize winner Daniel Kahneman and Amos Tversky
Get In Touch
Herzliya, Israel
+972 54 444 5773
Info@maytamaraconsulting.com